In order to progress the process is of creating my horror trailer, promotional poster and a magazine front cover, I need to conduct some research and therefore for my research rationale. I will collect information from my target audience as well as the market of the horror film genre.
Through my market research such as Wells' results, I have discovered that during young adulthood people want to experience and explore some including with emotions and feelings. This thrill that they want can be given through horror movies which is why the horror genre is more likely to excite younger audiences easier than older ones since they are less susceptible to being put off the violence or graphic content that has become more extreme over the decades and older audiences often may see these changes negatively.
The target age group I have the most access to are 16-18 year olds in my sixth form. With the most common ages for somebody watching a horror movie is ranged between 15 and 25, my target group is perfect to obtain the correct information that will help me create a concept that my target audience will find interesting; this also means my research will be aimed at movies with a BBFC 15 rating to appropriately have a limit on the extremes of the trailer's content for the audience I am focusing on.
For my audience research I would like to focus on mainly qualitative research forms since this will give me answers that have more depth and personal meaning as well as give me precision for my research. I will form a focus group, asking them particular questions that will give me different points of view of older teenagers on the horror genre, from what they like/dislike about the genre to what they find scary and so on.
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