Research Rationale

In order to progress the process is of creating my horror trailer, promotional poster and a magazine front cover, I need to conduct some research and therefore for my research rationale. I will collect information from my target audience as well as the market of the horror film genre.

Through my market research such as Wells' results, I have discovered that during young adulthood people want to experience and explore some including with emotions and feelings. This thrill that they want can be given through horror movies which is why the horror genre is more likely to excite younger audiences easier than older ones since they are less susceptible to being put off the violence or graphic content that has become more extreme over the decades and older audiences often may see these changes negatively.

The target age group I have the most access to are 16-18 year olds in my sixth form. With the most common ages for somebody watching a horror movie is ranged between 15 and 25, my target group is perfect to obtain the correct information that will help me create a concept that my target audience will find interesting; this also means my research will be aimed at movies with a BBFC 15 rating to appropriately have a limit on the extremes of the trailer's content for the audience I am focusing on.

For my audience research I would like to focus on mainly qualitative research forms since this will give me answers that have more depth and personal meaning as well as give me precision for my research. I will form a focus group, asking them particular questions that will give me different points of view of older teenagers on the horror genre, from what they like/dislike about the genre to what they find scary and so on.

GROUP PRELIM TASK: Directors' Commentary

In the video below my partner & I walk you through our main ideas and decisions that we made for our remake of the scene from Hush, from props to sound editing as well as problems we faced such as adjusting to Facebook Messenger rather than iMessenger. We then concluded with something we could improve on which is lighting as the timing of our scene was in the night; we learnt that if were to use the nighttime in our horror movie trailer we will need to be cautious of characters and/or props blending too much into the darkness, which cause make it harder for the viewer to see significant elements of the trailer.

GROUP PRELIM TASK: Final Scene Remake

Here is my group's official remake of the first encounter between protagonist Maddie and the masked killer from Hush.

I had a lot of fun making this short extract as well learning more about camerawork such as how the camera follows the characters. I was also able to direct my partner throughout the entire scene which was a first for me; it challenged me as not only did I have to explain what to do but I would go into detail on how to, as well as how fast and remind my partner of what her character is feeling at different parts of the scene so she can express that through her acting (e.g. calm and relaxed at the beginning contrasting the panicked ending). I also got to edit the scene, focusing a lot on the duration of shots and the impact of their lengths to increase tension with the longer takes as well as show the frightened side of emotions through the quick-cut running scene. Overall, I have learnt many qualities that will aid me in the production of my future horror movie trailer.

GROUP PRELIM TASK: Construction + Editing (Video)

GROUP PRELIM TASK: Storyboard and Shooting Schedule (Voiceover)